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Advertising (Carlsbad)

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The Trouble with Advertising by John O’Toole, 1981 Chelsea House, hardcover, 245 pages, excellent condition, $10

Blood, Brains, & Beer, The Autobiography of David Ogilvy, 1978 Atheneum, hardcover, 181 pages, excellent condition, $10

Positioning by Al Ries and Jack Trout, 1981 Warner Books, softcover, 240 pages, like new, $5

Confessions of an Advertising Man by David Ogilvy, 1978 Ballantine Books, softcover, 152 pages, excellent condition, $5

How to Advertise by Kenneth Roman and Jane Maas, 1976 St. Martin’s Press, softcover, 159 pages, excellent condition, $5

What Every Account Representative Should Know (series of 11 softcover publications), Association of Advertising Agencies, excellent condition. $10

Market Research by William Weilbacher and Linden Davis, 1980
The Creative Function by Carl Hixon and John Noble, 1979
Creative Research by Daniel Lissance and Leland Ott, 1978
The Relationship of Copywriting and Research by Margaret Rogers, John Morton, and Murray Klein, 1979
Direct Mail Advertising by Derry Daly and Roger Franklin, 1978
Print Production by Walter Conway and Klaus Schmidt, 1978
Publicity and Public Relations by John Madden and Alfred Edelson, 1979
Media by Jay Schoenfeld and William Donnelly, 1981
Sales Promotion by Richard Ward and James Liberatore, 1979
Writing Plans and Recommendations by William Guisewite and Robert Baumgardner, 1977
Oral Presentation by Frank Snell, 1977

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