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 Genoptix, Inc. is a fast-growing clinical laboratory focused on offering personalized medical diagnostic services for patients with blood cancers. Currently, we have an open position in our Carlsbad, CA office for a:

 

Market Intelligence Manager

 

Summary

We are currently looking to bring a resourceful and detail-oriented Market Intelligence Manager to our team to support a variety of critical projects.  The person in this position will have a vital role in the company, as s/he will deliver time-sensitive information and analysis that will be incorporated into deliverables, on which we will base tactical and strategic decisions. This individual would work from internal and external databases. The individual will use these resources to gather sales trend information, analyze market data, and create spreadsheets and data sets to inform forecast modeling.  They would also work with a third party in setting up Physician interviews. In addition, this individual will conduct primary and secondary market research projects to identify market and clinical trends and their implications.  Ultimately, this individual will prepare clear and actionable analysis of research and communicate finds and directional guidance accordingly. 

 

Essential Duties and Responsibilities

Note: Other duties may be assigned.

• Provide strategic guidance on and lead implementation of consistent methodology for research projects and initiatives including market and customer insights, message development and brand tracking audits
• Conduct quantitative and qualitative research and analysis on medical reference laboratory industry
• Provide marketing consultation on secondary and primary research sources, develop and implement market research plans
• Centralize and maintain knowledge repository of standard processes and key learning
• Conduct primary and secondary research utilizing internal and external databases in order to provide insights and analysis into research findings.
• Support forecast assumptions and build forecast models
• Coordinate and direct market research vendors that are commissioned to conduct customer interviews
• Design and assist with the development of questionnaires and moderator guides for marketing interviews to ensure the necessary data is captured
• Develop and manage biweekly marketing metrics dashboard
• Negotiate with outside vendors and establishes performance milestones and timelines to ensure successful market research results and recommendations for new project development. 
• Liaison with market research vendors and builds and maintains a network of key opinion leaders across therapeutic areas in support of market research goals and objectives.
• Build competitive assessments to assess client/competitor positioning in a particular market or for a given opportunity
• Share key learning across stakeholder groups
• Communicate research methodologies and findings in a compelling way, both verbally and in presentations

 

Qualifications

·         Demonstrated ability to identify insights

·         Strong communication and influence skills

·         Ability to work effectively and collaboratively in a team environment

·         Conceptual skills including the ability to integrate and simplify large amounts of information into cohesive conclusions

·         Designs skills - will develop approach for addressing business problems, and appropriately translate business questions into research questions

·         Vendor management

·         Budget development and management

·         Project management skills - experience successfully driving and completing high priority projects

·         Extremely resourceful and creative secondary research skills

·         Detail-oriented, organized, and with an ability to thrive in a deadline-driven environment

·         Strong quantitative abilities and database manipulation skills

·         An inherent intellectual curiosity and dedication to high-quality work

·         An ability to make connections, triangulating information that may be divergent or, at first glance, irrelevant

·         The capacity to juggle priorities and an evolving workload successfully

·         Ability to perform market sizing, segmentation and related analyses of relevant markets

·         Design and delivery of analysis of competitors, customers, opportunities, and market trends based on open sources and relevant databases

·         Supporting business development pursuits, including sitting on/supporting Capture and Review Teams

·         Utilizing standard Competitive Intelligence (CI) practices

·         Working independently to meet deadlines, while following the guidance of senior team-members  

Education and/or Experience

• Bachelors Degree
• Minimum of 5 years market research or marketing experience
• Strong knowledge of the healthcare/biosciences environment
• Advanced skills in Microsoft Office Suite (Excel, Power Point, Microsoft Word)
• Strong track record of performance, backed up by references
• Eligibility to work in the U.S.  

 

Other Qualifications

• Travel is required, will be within the US - Estimated travel is 15%.

 

Genoptix offers competitive salaries and a comprehensive benefits package, including Medical, Dental, Vision, Life, LTD, Flexible Spending Accounts, 401(k), and stock options.

 

If you have a passion for high quality work and want to put your technical knowledge and talents to work for a fast growing, dynamic company, please apply at: http://tbe.taleo.net/NA4/ats/careers/requisition.jsp?org=GENOPTIX&cws=1&rid=343

 

www.genoptix.com

 

 

• Location: Carlsbad, CA
• Compensation: DOE
• Principals only. Recruiters, please don't contact this job poster.
• Please, no phone calls about this job!
• Please do not contact job poster about other services, products or commercial interests.