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Position: Online Marketing Manager

Reports to: VP, Online Marketing

Location: San Diego, CA

Job Description:

Provide-Commerce is looking for an online marketing manager with a proven track record of driving direct response marketing campaigns. Provide-Commerce is the parent company of well-known brands such as ProFlowers and RedEnvelope, and is a wholly owned subsidiary of Liberty Media, parent to QVC, Starz, Backcountry.com and many more industry leaders. The online marketing manager will build and maintain vendor relationships, identify and negotiate with new partners, develop and execute a consistent stream of tests on creative and placements, and forecast and achieve or exceed targets against a multi-million dollar budget. The position reports to the VP, Acquisition Marketing.

Primary Responsibilities include:

In this role, you will:
- Develop strategic, performance-based media plans to best target the intended audience
- Buy and negotiate CPM, CPC and CPA campaigns
- Manage media buys and execute creative, targeting and landing page tests
- Maximize profitability via thorough and thoughtful optimization
- Increase volume by expanding existing buys and initiating new relationships
- Perform data analysis and forecasting
- Build reports and traffic campaigns using Excel, ad serving tools, web analytics software and SQL
- Assist with strategic post-campaign analysis and provide recommendations for future buys
- Collaborate with other cross-functional team leads and other marketing managers
- Present innovative ideas and work with individuals at all levels of the organization
Qualifications:

The ideal candidate will have:
• 3+ years of proven successful online performance-based media buying/planning experience (CPM/CPC/CPA) with a demonstrated history of driving profitable results
• Exceptional negotiation skills, relationship skills and the ability to build rapport with advertising vendors. Existing relationships with portals, ad networks, and other large publishers is a big plus.
• Strong analytical abilities, knowledge of success metrics, knowledge of behavioral and demographic targeting and ROI-driven optimization techniques
• Ability to manage and understand business goals of different types of businesses and brands, with the ability to translate them into intuitive media buys with high level of success
• Excellent verbal, written and presentation communication skills, along with strong interpersonal skills
• Knowledge of some media research tools such as Nielsen NetRatings, @plan or Google Adplanner or other
• Experience with some 3rd party ad serving tools such as Mediaplex Mojo, Doubleclick Dart, Atlas and web analytics tools such as Omniture, Coremetrics, Google Analytics, or HBX
• Working knowledge of Search Engine Marketing (SEM) bidding best practices is preferred
• Bachelor’s degree in marketing, business, advertising or communication studies

Interested in learning more? Please send your resume to: Eric Hensley: ehensley@providecommerce.com

• Location: La Jolla, CA
• Compensation: DOE
• Principals only. Recruiters, please don't contact this job poster.
• Please, no phone calls about this job!
• Please do not contact job poster about other services, products or commercial interests.