On-line media buyer is responsible for development and execution of new lead acquisition through e-mail marketing campaigns. Working within a full service in-house marketing department, the media buyer is responsible for crafting programs to deliver qualified leads at target ROIs.
Position includes management of all aspects of email campaigns, including creative and subject line testing, optimization of response and sales metrics. Individual will also be responsible CAN-SPAM compliance of all campaigns.
This individual must be proactive, results oriented, with a strong sense of accountability and a day-to-day focus on bottom-line results. Requires strong negotiating skills and a strategic and analytical approach to monitoring and improving ROI for online marketing initiatives.
Responsibilities:
Identify, develop and test revenue generating online media and e-mail programs, with an emphasis on upfront negotiation to achieve back-end performance results.
End to end project ownership from evaluation, negotiation, implementation and optimization to post-analysis and reporting. Provide recommendations, results projections and rationale. Provide management with regular updates on campaign performance.
Manage campaigns to pre-defined budget, volume and performance goals.
Define and coordinate the technical, legal, tracking and creative requirements with various departments, to bring a campaign to execution.
Develop testing programs to evaluate relative performance of creative, placement, daypart and list variables
Develop and maintain relationships with on-line media partners, to grow, retain and improve campaign performance
Additional responsibilities as requested by Media Director
Qualifications:
Advertising experience including on-line media planning/buying, campaign development and performance analysis
Proven success managing advertising budgets to meet ROI goal
Knowledge of web site conversion metrics, including CPM, CTR, CTL, CPC, CPL, CPA
Strong negotiation skills
Experience managing campaigns on CPA, CPC, CPM and CPL models, knowledge of all forms of on-line lead generation programs, including: PPC, e-mail, display, CPA and other on-line media opportunities.
Extensive analytical capabilities in quantifying, reporting and documenting performance metrics.
Must have very strong organizational skills and attention to detail and accuracy
Ability to communicate across business channels (marketing, legal and technical personnel) to maintain and execute online marketing strategies.
Excellent computer skills, including Microsoft office (with emphasis on excel)
Minimum 5 years relevant professional experience
Bachelors degree or equivalent
- Location: San Diego
- Principals only. Recruiters, please don't contact this job poster.
- Please, no phone calls about this job!
- Please do not contact job poster about other services, products or commercial interests.